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AKTU Integrated Design Project-I (BBFA355) Syllabus PDF – BFA Applied Art 3rd Semester
Integrated Design Project-I BBFA355
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Official AKTU syllabus of Integrated Design Project-I (BBFA355) for BFA Applied Art 3rd Semester – 2 credits, L-T-P 0-0-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Integrated Design Project-I
Download PDFBBFA355 · 2 credits · L-T-P 0-0-4
Course Objectives
- To integrate knowledge of design principles, typography, illustration, photography, and digital tools.
- To create comprehensive applied art projects.
- To foster creative problem-solving and professional design practices.
- To develop industry-oriented communication skills. Desired outcome of the course
Course Outcomes
| Course Outcomes After Completion of this course, the students will be able to: | Bloom’s Taxonomy | |
| CO1 | Students will be able to understand and integrate design principles, typography, illustration, photography, and digital tools. | KL 2 |
| CO2 | Students will be able to apply creative problem-solving techniques in applied art projects. | KL 3 |
| CO3 | Students will be able to design comprehensive projects that reflect professional practices. | KL6 |
| CO4 | Students will be able to analyze design requirements and select appropriate tools and techniques. | KL 4 |
| CO5 | Students will be able to develop industry-oriented communication and presentation skills. | KL 3 |
Design projects
- Creative thinking Process
- Branding
- Brand Planning
- Products Advertising
- Online advertising
- Print Advertising
- Multimedia
- Social Advertising
- Global Advertising
- Geo-Targeted Advertising
- Service Marketing
- Post Advertising Logistics
- Advertising medium
- Social Media
- Media and budget
- Advertising Trends
- Ethics in Advertising
- Corporate Ethics
- Common Mistakes in Advertising
- Customer Satisfaction
- Customer Relationship Management
- Consumer Behaviour
- Management of the advertising function
- Integration of advertising with other forms of promotion
- Marketing research
- SWOT Analysis
- Advertising research
- Technology in Advertising Evaluation Methodology
- Individual’s Participation
- Project Submission & Viva: End of the Semester
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