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AKTU Advertising Art-I (BBFA353) Syllabus PDF – BFA Applied Art 3rd Semester
Advertising Art-I BBFA353
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Official AKTU syllabus of Advertising Art-I (BBFA353) for BFA Applied Art 3rd Semester – 2 credits, L-T-P 0-0-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Advertising Art-I
Download PDFBBFA353 · 2 credits · L-T-P 0-0-4
Course Objectives
- Typography as a powerful medium of expression.
- Learning the finer points of typography through forms, colours, and display design.
- Study of different kinds of typography and their effective usage in communication.
- Learning various typography designs and communication techniques with historical perspective.
- Interpreting expression and emotion through typography in design.
- Understanding the application of typography in various communication media. Desired outcome of the course
Course Outcomes
| Course Outcomes After Completion of this course, the students will be able to: | Bloom’s Taxonomy | |
| CO1 | Students will be able to understand the role of typography in the design process. | KL 2 |
| CO2 | Students will be able to choose appropriate type according to the need for communication. | KL 3 |
| CO3 | Students will be able to learn different design techniques and their purpose using typography. | KL 2 |
| CO4 | Students will be able to analyze the quality of type and its behaviour in different scenarios. | KL 4 |
| CO5 | Students will be able to understand typography as a medium of artistic expression. | KL 2 |
List of Experiments
| Unit | Topics | Lecture |
|---|---|---|
| I | Typography • Preparation of a guidebook. • Understanding lettering and typography. • Study of the historical perspective of typography. • Definition and characteristics of typography. • Typography and communication. | 8 |
| II | Typography as Forms • Prepare a design in black and white. • Use typography as forms. • Study the character of types. • Study types as an expression of emotion. | 8 |
| III | Typography as complex Forms • Prepare a design using any animal figure or human face. • Use typography as complex forms. • Study the character of types. • Study types as objects. | 8 |
| IV | Typography application- Simple Display typography Design • Prepare a design using any animal figure or human face. • Use typography as complex forms. • Study the character of types. • Study types as objects. | 8 |
| V | Typography application-Complex Display typography Design • Prepare a design using typography. • Use typography as display typography. • Study the character of types. • Explore space with typography. | 8 |
Evaluation Methodology
- Individual’s daily performance
- Project Submission: End of the Semester
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