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AKTU Design and Communication Practices-I (BBFA303) Syllabus PDF – BFA Applied Art 3rd Semester
Design and Communication Practices-I BBFA303
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Official AKTU syllabus of Design and Communication Practices-I (BBFA303) for BFA Applied Art 3rd Semester – 3 credits, L-T-P 2-1-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Design and Communication Practices-I
Download PDFBBFA303 · 3 credits · L-T-P 2-1-0
Course Objectives
- Advertising is a form of communication used to encourage or persuade an audience.
- The module introduces the concept of communication.
- Understanding advertising as a tool for communication is very important.
- Advertising art as an expression of thoughts, ideas, and communication needs to be understood.
- Understanding advertising art forms a solid foundation for the course. Desired outcome of the course
Course Outcomes
| Course Outcomes After Completion of this course, the students will be able to: | Bloom’s Taxonomy | |
| CO1 | Students will be able to understand the role of Advertising Art in communication and its impact on daily life. | KL 2 |
| CO2 | Students will be able to establish the concept of Advertising Art. | KL 2 |
| CO3 | Students will be able to acquaint themselves with Advertising Art from a liberal viewpoint. | KL 2 |
| CO4 | Students will be able to comprehend the process and principles of advertising. | KL 4 |
Course Content
| Unit | Topics | Lecture |
|---|---|---|
| I | Introduction to Advertising • Understanding what advertising is. • Study of advertising through a historical survey. • Study of the origin of advertising. • Study of the development of advertising. | 8 |
| II | Advertising as tool of Communication • Introduction and understanding of Indian aesthetics. • Understanding the Indian historical perspective. • Study of the origin and development of Indian aesthetics. | 6 |
| III | Understanding Advertising Art • Understanding what Advertising Art is. • Study of its development in human history. • Study of different forms of Advertising Art. • Understanding the relationship between Advertising Art and Visual Art. | 6 |
| IV | Study of behaviour of colour and usages • Understanding colour as visual perception. • Study of the physics behind colour. • Understanding spectral colour. • Study of monochrome colours and duochrome. • Understanding colour and light. • Study of colours in shadow. • Understanding the nature of colour and their psychological perception. • Study of the usage of colour in advertising design. | 8 |
| V | Typography • Study of the origin and development of typography. • Study of different types of typography. • Understanding text typography. • Understanding display typography. • Study of kinetic typography. • Study of graffiti and calligraphy. • Study of type design. | 8 |
| VI | Introduction to computer graphics • Introduction to graphic software. • Study of vector-based software. • Study of bitmap-based software. • Understanding the role of anti-virus in digital work. • Understanding file compression. | 6 |
Evaluation Methodology
- Written test
- Assignments
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