FREE
AKTU Advertising Art-II (BBFA453) Syllabus PDF – BFA Applied Art 4th Semester
Advertising Art-II BBFA453
All syllabus, notes, question bank & PYQ for this subject
Free
Download now
- English
- Semester 4
- 0 downloads
- 0 views
Official AKTU syllabus of Advertising Art-II (BBFA453) for BFA Applied Art 4th Semester – 3 credits, L-T-P 0-1-3. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Advertising Art-II
Download PDFBBFA453 · 3 credits · L-T-P 0-1-3
Course Objectives
- Typography is a powerful medium of expression.
- Students shall learn the finer points of typography through forms, colours, and display design.
- Teach different kinds of typography and their effective usage in communication.
- Students shall learn various typography designs and communication techniques from a historical perspective.
- Learn to convey expression and emotion through typography in design.
- Understand the application of typography in various communication media. Desired outcome of the course
Course Outcomes
| Course Outcomes After Completion of this course, the students will be able to: | Bloom’s Taxonomy | |
| CO1 | Understand the role of typography in the design process. | KL 2 |
| CO2 | Choose appropriate typefaces according to the communication need. | KL 3 |
| CO3 | Learn different design techniques and their purpose using typography. | KL 3 |
| CO4 | Understand the quality of type and its behavior in different scenarios. | KL 4 |
| CO5 | Understand typography as a medium of artistic expression. | KL 4 |
LISTOF PRACTICALS
| Unit | Topics | Lecture |
|---|---|---|
| I | UNIT – I : Typography as Communication & Brand • Use of typography as a communication tool. • Typography and brand association. • Use of typography as display typography. • Application of typography for brand image. • Study of character of types. • Prepare a design using typography in colour. | 10 |
| II | UNIT – II : Typography Design • Understanding lettering and typography design. • Historical perspective of typography. Typography and communication. • Different types of typographic design. | 10 |
| III | UNIT – III : Typography as Forms – Fusion Techniques • Use of typography as forms. • Study character of types as an expression of emotion. • Prepare a design in colour. • Fusion of different forms in typography. | 6 |
| IV | UNIT – IV : Typography Application – Calligraphy • Use of typography as calligraphy. • Historical perspective of calligraphy. • Techniques of calligraphy. • Application of calligraphy in design. • Prepare a design using calligraphy in colour. | 4 |
| V | UNIT – V : Typography Application – Visual Art • Use of typography as visual art. • Effective usage of space with typography. • Fusion of different types. • Prepare a visual art design using typography in colour. | 10 |
Evaluation Methodology
- Individual’s daily performance
- Project Submission: End of the Semester
Ratings & Reviews
No reviews yet — share your experience with this item.