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AKTU Design and Communication Practice-II (BBFA403) Syllabus PDF – BFA Applied Art 4th Semester
Design and Communication Practice-II BBFA403
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Official AKTU syllabus of Design and Communication Practice-II (BBFA403) for BFA Applied Art 4th Semester – 3 credits, L-T-P 0-1-3. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Design and Communication Practice-II
Download PDFBBFA403 · 3 credits · L-T-P 0-1-3
Course Objectives
Design defines:
- Specifications, plans, parameters, and costs.
- Activities, processes, and methods to achieve objectives.
- Compliance with legal, political, social, environmental, safety, and economic constraints.
- This course exposes students to the wide spectrum of the design process.
- Students shall understand the concept of design.
- Students shall learn the elements and principles involved in creating a good design. Desired outcome of the course
Course Outcomes
| Course Outcomes After Completion of this course, the students will be able to: | Bloom’s Taxonomy | |
| CO1 | Understand the concept of design. | KL 2 |
| CO2 | Learn different types of designs and their purpose in everyday life. | KL 3 |
| CO3 | Understand the quality of lines, shapes, forms, and their behavior in proximity. | KL 4 |
| CO4 | Create a sense of intuitive balance and rhythm through design. | KL 4 |
| CO5 | Harmonize mind and forms to create effective and aesthetically pleasing designs. | KL 5 |
Course Content
| Unit | Topics | Lecture |
|---|---|---|
| I | UNIT – I : Principles of Design • What is design? Understanding design from a historical perspective. • Origin and development of design. • Understanding the principles of design. • Understanding Unity, Balance, Rhythm. • Relationships and behaviors in the design environment. • Understanding Contrast. | 10 |
| II | UNIT – II : Elements of Design • Understanding design as an art form. • Elements of design and their relationships. • Understanding Line, Forms, Shapes, Colors. • Understanding their nature and behavior in the design environment. | 10 |
| III | UNIT – III : Design in Advertising • What is advertising art? • Development of advertising in human history. • Forms of advertising art. • Relationship between advertising art and visual art. • Understanding different approaches to design in advertising. | 6 |
| IV | UNIT – IV : Design as Communication • Communication principles and process. • Research and methodology (brief overview). • Marketing approach in design communication. | 5 |
| V | UNIT – V : Communication Media • Media of communication. • Mass media, print media, outdoor media. • Web media and online advertising. • Point of Purchase (POP), Point of Sale (POS), display media. • Electronic media. | 5 |
| VI | UNIT – VI : Digital Printing • Graphic scalability and image resolution. • Color models in computer graphics. • Types of digital printers. • Digital printing techniques. | 4 |
Evaluation Methodology
- Written test
- Assignments
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