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AKTU Design and Communication Practices-IV (BBFA603) Syllabus PDF – BFA 3rd Year
Design and Communication Practices-IV BBFA603
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- Semester 6
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Official AKTU syllabus of Design and Communication Practices-IV (BBFA603) for BFA 3rd Year – 3 credits, L-T-P 2-1-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Design and Communication Practices-IV
Download PDFBBFA603 · 3 credits · L-T-P 2-1-0
Course Objectives
- Design defines specifications, plans, parameters, costs, activities and processes to achieve an objective.
- This module builds understanding of advertising communication and campaign development.
- It introduces printing technology relevant to advertising and outdoor media.
- It builds familiarity with computer graphic peripherals used in the design industry.
Course Outcomes
- Explain the advertising communication process, its principles and media planning.
- Develop the elements of an advertising campaign from creative brief to layout execution.
- Understand the history and process of printing, particularly offset printing.
- Identify the origin, development and forms of outdoor media advertising.
Course Content
| Units | Course Contents | Lectures |
|---|---|---|
| UNIT-I | Advertising Communication • Understanding advertising communication • Advertising communication process • Principles of advertising communication • Media planning | 9 |
| UNIT-II | Advertising Campaign • Elements of an advertising campaign • Creative brief • Brainstorming exercise • Visualising a campaign • Layout and execution of artwork | 9 |
| UNIT-III | Printing Technology • History of printing • Printing processes • Offset printing in detail | 9 |
| UNIT-IV | Outdoor Media Advertising • Origin of outdoor media • Development of outdoor media • Significance of outdoor media • Forms of outdoor media | 9 |
| UNIT-V | Working with Computer Graphic Peripherals • Scanner • Printers • Digital pens • Portable media | 9 |
Suggested Assignments
Assignment 1: Develop a complete advertising campaign (creative brief, brainstorming, visualisation, final layout) for a chosen brand.
Assignment 2: Prepare a report on offset printing production stages with reference to a real print job.
Text Books
- William Wells, John Burnett & Sandra Moriarty, Advertising: Principles and Practice, Pearson.
- Helmut Kipphan, Handbook of Print Media, Springer.
Reference Books
- Robyn Blakeman, Advertising Campaign Design, M.E. Sharpe.
- Mark Batty, Outdoor Advertising: A Complete Guide, Batty Press.
Online Resources
- https://www.adweek.com
- https://www.printweek.com
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