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AKTU Communication Design-IV (BBFA652) Syllabus PDF – BFA 3rd Year
Communication Design-IV BBFA652
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Official AKTU syllabus of Communication Design-IV (BBFA652) for BFA 3rd Year – 2 credits, L-T-P 0-1-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Communication Design-IV
Download PDFBBFA652 · 2 credits · L-T-P 0-1-4
Course Objectives
- Design is a roadmap or strategic approach for achieving a unique objective.
- This module extends poster and packaging design across photography, illustration, typography and computer-graphic approaches.
- It introduces corporate brochure and corporate identity design.
- It builds an understanding of online identity and basic web page design.
Course Outcomes
- Design posters and packaging using photography-based, illustration-based, typography-based and computer-graphic-based approaches.
- Design a corporate brochure incorporating infographics.
- Design a corporate identity system considering effectiveness and innovation.
- Design an online identity applying basic web page design principles.
Course Content
| Units | Course Contents | Lectures |
|---|---|---|
| UNIT-I | Posters • Poster design — photography based • Poster design — illustration based • Poster design — typography based • Poster design — computer-graphic based • Application of posters in different scenarios; innovations | 8 |
| UNIT-II | Packaging • Packaging — photography based • Packaging — illustration based • Packaging — typography based • Packaging — computer-graphic based • Application of packaging in different scenarios; innovations | 8 |
| UNIT-III | Corporate Brochure Design • Designing a corporate brochure • Understanding need and usage of a corporate brochure • Elements of corporate brochure design • Types of corporate brochure; infographic design and usage • Designing process for a corporate brochure | 8 |
| UNIT-IV | Corporate Identity • Designing corporate identity • Understanding corporate identity • Designing process for corporate identity • Effectiveness and innovation in corporate identity | 8 |
| UNIT-V | Online Identity Design • Creating online identity • Infographic design • Understanding the internet environment • Scope of web design • Web page designing process | 8 |
Suggested Assignments
Assignment 1: Design a complete corporate identity (logo, stationery, brochure) for a fictitious organisation.
Assignment 2: Design a simple, responsive web landing page for the same brand as the corporate identity project.
Text Books
- Alina Wheeler, Designing Brand Identity, Wiley.
- David Airey, Logo Design Love, New Riders.
Reference Books
- Ellen Lupton, Graphic Design Thinking, Princeton Architectural Press.
- Jason Beaird, The Principles of Beautiful Web Design, SitePoint.
Online Resources
- https://www.logodesignlove.com
- https://www.smashingmagazine.com
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