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AKTU Advertising Art-IV (BBFA653) Syllabus PDF – BFA 3rd Year
Advertising Art-IV BBFA653
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- Semester 6
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Official AKTU syllabus of Advertising Art-IV (BBFA653) for BFA 3rd Year – 2 credits, L-T-P 0-1-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Advertising Art-IV
Download PDFBBFA653 · 2 credits · L-T-P 0-1-4
Course Objectives
- Typography is a powerful medium of expression.
- This module develops photographic and social-advertising approaches for press and magazine media.
- It builds skills in innovative and outdoor media advertising design.
- It develops reproduction techniques for photography-based and innovative advertising.
Course Outcomes
- Create photography-based press and magazine advertisements with minimal creative approach.
- Create social advertising campaigns considering scope, limitations and effectiveness.
- Design innovative advertisements using unconventional media approaches.
- Design innovative outdoor media advertisements.
Course Content
| Units | Course Contents | Lectures |
|---|---|---|
| UNIT-I | Press Advertising — Photographic Approach • Creating a press advertisement • Understanding the creative brief • Minimal approach • Technicalities of photography in advertising • Reproduction techniques for photography-based advertising | 8 |
| UNIT-II | Magazine Advertising — Photographic Approach • Creating a magazine advertisement • Understanding the creative brief • Minimal approach • Technicalities of photography in magazine advertising • Reproduction techniques for photography-based magazine advertising | 8 |
| UNIT-III | Social Advertising • Creating a social advertisement • Understanding the creative brief; social advertising approach • Copy-writing for social advertising • Scope, limitations and effectiveness of social advertising | 8 |
| UNIT-IV | Advertising — Innovative Approach • Creating a media innovation • Understanding the creative brief • Crafting an innovative idea • Scope, limitations and reproduction techniques for innovation in advertising | 8 |
| UNIT-V | Outdoor Media Design Innovation • Creating an outdoor media innovation • Understanding the creative brief • Outdoor media innovation approach • Technicalities and reproduction of outdoor media innovation design | 8 |
Suggested Assignments
Assignment 1: Create a photography-based print advertisement campaign (press and magazine) for a chosen brand.
Assignment 2: Design an innovative/unconventional outdoor media advertisement concept with mock-up visualisation.
Text Books
- Robin Landa, Advertising by Design, Wiley.
- Pete Barry, The Advertising Concept Book, Thames & Hudson.
Reference Books
- Mario Pricken, Creative Advertising, Thames & Hudson.
- Luke Sullivan, Hey Whipple, Squeeze This, Wiley.
Online Resources
- https://www.adsoftheworld.com
- https://www.campaignlive.co.uk
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