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AKTU Communication Design-III (BBFA552) Syllabus PDF – BFA 3rd Year
Communication Design-III BBFA552
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- Semester 5
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Official AKTU syllabus of Communication Design-III (BBFA552) for BFA 3rd Year – 2 credits, L-T-P 0-1-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Communication Design-III
Download PDFBBFA552 · 2 credits · L-T-P 0-1-4
Course Objectives
- Design is a roadmap or strategic approach to achieving a unique objective.
- This module introduces the wide spectrum of the design process through applied projects.
- It builds understanding of poster, packaging, brochure, signage and display design.
- It develops the ability to apply the elements and principles of design in real communication problems.
Course Outcomes
- Design posters using historical and contemporary approaches.
- Design packaging solutions applying appropriate design principles.
- Create brochures that communicate information clearly and attractively.
- Design signage systems appropriate to target audience and environment.
- Design retail/display solutions applying design principles effectively.
Course Content
| Units | Course Contents | Lectures |
|---|---|---|
| UNIT-I | Posters • Creating a poster • Posters: historical perspective • Origin, social and economic usage of poster design • Understanding need and usage of posters • Designing process for a poster | 8 |
| UNIT-II | Packaging • Creating packaging • Packaging: historical perspective • Origin, social and economic usage of packaging design • Different approaches to packaging design • Principles of packaging design • Designing process for packaging design | 8 |
| UNIT-III | Brochure Design • Creating a brochure • Understanding need and usage of a brochure • Elements of brochure design • Types of brochure • Designing process for a brochure | 8 |
| UNIT-IV | Signage Design • Creating signage • Understanding signage • Target audience and its relationship with signage/display environment • Designing process for signage • Effectiveness of signage design | 8 |
| UNIT-V | Display Design • Creating a display design • Understanding display design • Principles and types of display design • Designing process for a display design | 8 |
Suggested Assignments
Assignment 1: Design a poster campaign (3 posters) and a matching packaging solution for the same brand.
Assignment 2: Design a signage system and a point-of-sale display for a retail outlet.
Text Books
- Alan and Isabella Livingston, Graphic Design and Designers, Thames & Hudson.
- Giles Calver, What Is Packaging Design?, RotoVision.
- Phil Baines & Catherine Dixon, Signs: Lettering in the Environment, Laurence King.
Reference Books
- Ellen Lupton, Graphic Design Thinking, Princeton Architectural Press.
- Josef Müller-Brockmann, Grid Systems in Graphic Design, Niggli.
Online Resources
- https://www.designweek.co.uk
- https://www.behance.net (search: packaging design, signage design)
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