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AKTU Advertising Art-III (BBFA553) Syllabus PDF – BFA 3rd Year
Advertising Art-III BBFA553
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Official AKTU syllabus of Advertising Art-III (BBFA553) for BFA 3rd Year – 2 credits, L-T-P 0-1-4. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Advertising Art-III
Download PDFBBFA553 · 2 credits · L-T-P 0-1-4
Course Objectives
- Typography is a powerful medium of expression.
- This module develops the finer points of typography through forms, colours and display design.
- It teaches typographical and illustrative approaches for press and magazine advertising.
- It introduces outdoor media design as a large-format communication tool.
Course Outcomes
- Create typographical press and magazine advertisements applying appropriate creative briefs.
- Create illustrative press and magazine advertisements with appropriate reproduction techniques.
- Design outdoor media advertisements considering scale, distance and legibility.
- Understand the technicalities and reproduction techniques for various advertising media.
Course Content
| Units | Course Contents | Lectures |
|---|---|---|
| UNIT-I | Press Advertising — Typographical • Creating a press advertisement • Understanding the creative brief; copy-writing techniques for press • Technicalities of typographical press advertising • Reproduction techniques for press advertising | 8 |
| UNIT-II | Magazine Advertising — Typographical • Creating a magazine advertisement • Understanding the creative brief • Copy-writing techniques for magazines • Technicalities and reproduction techniques for typographical magazine advertising | 8 |
| UNIT-III | Press Advertising — Illustrative Approach • Creating a press advertisement • Understanding the creative brief • Illustrative approach techniques for press • Technicalities and reproduction of illustration for press advertising | 8 |
| UNIT-IV | Magazine Advertising — Illustrative Approach • Creating a magazine advertisement • Understanding the creative brief • Illustrative approach techniques for magazines • Technicalities and reproduction of illustration for magazine advertising | 8 |
| UNIT-V | Outdoor Media Design • Creating outdoor media design • Understanding the creative brief • Outdoor media design approach • Technicalities and reproduction of outdoor media design | 8 |
Suggested Assignments
Assignment 1: Create a typographical and an illustrative advertisement for the same brand/product for comparison.
Assignment 2: Design an outdoor hoarding advertisement considering scale, viewing distance and legibility.
Text Books
- Ellen Lupton, Thinking with Type, Princeton Architectural Press.
- Robin Landa, Advertising by Design, Wiley.
- Robyn Blakeman, Advertising Campaign Design, M.E. Sharpe.
Reference Books
- Mario Pricken, Creative Advertising, Thames & Hudson.
- Pat Matson Knapp, A Designer's Guide to Business and Careers, Allworth Press.
Online Resources
- https://www.adsoftheworld.com
- https://www.typeroom.eu
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