AKTU International Business Management (BMBIB01) Syllabus PDF – MBA 3rd Semester
International Business Management BMBIB01
All syllabus, notes, question bank & PYQ for this subject
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Syllabus — International Business Management
Download PDFBMBIB01 · 3 credits · L-T-P 3-0-0
Course Objectives
- To introduce the basic concepts, importance, and theories of international business and trade.
- To explain various trade policies, tools, and India’s role in global trade.
- To help students understand global business environments and political systems.
- To teach the fundamentals of international marketing, including market research and strategy.
- To give knowledge of global business strategies, institutions, and international operations
Unit 1: Introduction to International Business and Trade Theories (8 Hours)
Nature, scope, and importance of international business, introduction to EPRG & LPG frameworks, major modes of market entry: exporting, joint ventures, FDI, licensing, wholly owned subsidiaries, theoretical foundations: classical and modern trade theories, Leontief paradox, PLC theory, national competitive advantage, and factor mobility theory.
Unit 2: Trade Policy & Commercial Instruments (6 Hours)
Instruments of commercial policy: tariffs, quotas, subsidies, non-tariff barriers, economic multiplier effects (with numerical examples), trade protectionism, India’s foreign trade policy, Make in India initiatives, LPG policy framework.
Unit 3: Business Environment & Political Economy (10 Hours)
International business environment analysis: PESTEL covering economic, political, cultural, technological factors, cultural dimensions: language, religion, communication styles in business contexts, political and legal frameworks: systems of governance, legal protection, IPR, and national risk factors. Latest updates and cases.
Unit 4: International Marketing (8 Hours)
Introduction to International Marketing: Definition, scope and importance; Differences between domestic and international marketing; EPRG framework (Ethnocentric, PolycentriPca,g Re e3g8i ocentric, Geocentric); Environmental factors affecting international marketing – Political, Economic, Social, Cultural, Technological, Legal; Hofstede’s cultural dimensions and their impact on marketing decisions; International market research and segmentation; International product and pricing decisions. Latest updates and cases.
Unit 5: International Strategy, Institutions and Operations (8 Hours)
Global business strategy: standardization vs localization, international expansion strategies including M&A, alliances, licensing, franchising, international marketing, supply chain and logistics management, use of Incoterms, role of trade promotion bodies in India (EXIM Bank, ECGC), global institutions and trade agreements: WTO, GATT, IMF, World Bank, TRIPS, TRIMS, GATS, regional economic blocs: EU, ASEAN, NAFTA, SAARC, emergence and strategies of multinational firms, Indian export promotion schemes and SEZ policies.
Outcomes
Course Outcomes
| CO | Course Outcome (CO) | Bloom’s K Levels |
|---|---|---|
| CO1 | Apply international trade theories to analyze global markets. | Understand(K1) and Apply(K3) |
| CO2 | Evaluate the impact of trade policies on international business. | Evaluate(K5) |
| CO3 | Analyze global business environments including political and cultural factors. | Analyze(K4) |
| CO4 | Evaluate international marketing strategies for diverse markets. | Evaluate(K5) |
| CO5 | Formulate global business strategies incorporating trade institutions and operations. | Create(K6) |
Suggested Readings
- Srinivasan, R. (2016). International Marketing (4th ed.). PHI Learning Pvt. Ltd.
- Rajagopal. (2018). Marketing Research: Fundamentals, Process, and Implications. Nova Science Publishers Inc.
- Ramaswamy, V. S., & Namakumari, S. (2018). Marketing Management: Indian Context, Global Perspective (6th ed.). SAGE Publications Pvt. Ltd.
- J. Keegan Warren & Mark C G(2018), Global Marketing, Pearsons
- Onkvisit, S., Merz, M. A., & Shaw, J. J. (2025). International Marketing: Strategy and Theory (6th ed.). Routledge.
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