AKTU Fashion Merchandising and Management (BBFD602) Syllabus PDF – BFAD 3rd Year
Fashion Merchandising and Management BBFD602
All syllabus, notes, question bank & PYQ for this subject
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Syllabus — Fashion Merchandising and Management
Download PDFBBFD602 · 3 credits · L-T-P 2-1-0
Course Objectives
To develop an understanding of fashion merchandising and role of merchandisers in the fashion industry To learn technical skills, sharpen creativity and develop business understanding for working in the fashion industry To understand the importance of visual merchandising in retail and the visual merchandising process To understand various merchandising systems To get introduced to the various methods of fashion promotion
Course Outcomes
Be able to acquire a thorough background in the business aspects of the fashion industry Understand fashion merchandising, its scope and the role of merchandisers in the fashion industry Understand visual merchandising as a tool for effective retailing Be able to develop competencies in fashion theory and marketing of fashion goods Understand the basics of fashion promotion
| UNITS | COURSE CONTENTS | LECTURES |
|---|---|---|
| UNIT- I | INTRODUCTION TO MERCHANDISING • Definition of merchandising • Understanding fashion merchandising • Scope of merchandising • Types of merchandisers • Characteristics of a merchandiser • Role of a merchandiser | 9 |
| UNIT- II | VISUAL MERCHANDISING • History of visual merchandising • Principles for visual merchandising • Techniques of visual merchandising • Colour & Texture in visual merchandising | 9 |
| UNIT – III | MERCHANDISING SYSTEMS • Business to business relationships – wholesaling • Business to consumer transactions – retailing • Types of retailing / retail stores | 9 |
| UNIT – IV | FASHION MERCHANDISE MANAGEMENT • Forecasting sales • Developing a line concept- creative and technical design • Merchandise management process- organizing and managing the line • Developing an Assortment plan • Buying Preparations – Merchandise Plan, Buying Plan | 9 |
| UNIT – V | FASHION PROMOTION • Marketing – Theories and Principles • Planning and Direction, Fashion Advertising • Kinds of Advertising Publicity Special Events – Fashion Shows, Trade Shows | 9 |
Suggested Assignments
Conduct a classroom quiz on basics of fashion merchandising Conduct a detailed comparative study between a branded and local retail store studying their background, product line, location, customer profile, sales, marketing and promotion etc.
Visit any local market and compare and analyse the visual merchandising outside and inside the stores of three different brands of any one particular product Make a 3-D model of a store for a specific product, depicting a visual merchandising environment for the same.
Suggested Visits Any local buying house or buying agency Any trade show or trade fair in near vicinity Guest Lectures Merchandiser from export or buying house
Text Books
Gini Stephens Fringes, Fashion from Concept to Consumer, Prentice Hall Grace Kunz, Merchandising Third Edition – Theory, Principles and Practice, Fairchild Books Tate S.L, Inside Fashion Design, Harper and row Publishers, New York, 3rd Ed.
Reference Books
Ellen Diamond (Second Edition), Fashion Retailing Donnellan John, Merchandise Buying and Management, Fairchild Publications Inc. Dickerson Kitty, Inside the Fashion Business (7th Ed.), Pearson education Inc. Pg 224, 2007 Rosenau Jeremy, Wilson David, Apparel Merchandising- The Line starts Here (2nd Ed.), Fairchild Books, NY, Pg 168,2006 P.S. Ravichandran, Textile Marketing Merchandising 2005, SSMITT & PC Co. Op. Stores, Komarapalayam
Online Resources
www.wisegeek.org/what-is-fashion-merchandising.htm http://degreedirectory.org/articles/What_is_Fashion_Marketing_and_Merchandisin g.html http://www.ehow.com/about_4608516_what-fashionmerchandising.html#page=6
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