AKTU Advanced Photography & Styling (BBFD655) Syllabus PDF – BFAD 3rd Year

Course Objectives

• To develop an understanding of personal styling, clientele aspirations, social engagement and its application in different professional environments
• To understand the interrelation of, photography, art direction, makeup, hairstyling and garments to build a concept and cohesive storytelling

Course Outcomes

• Ability to deliver concept/image /story that aligns with the brand DNA, personality or campaign
• Ability to decode stereotype and think image positioning from a different perspective to discover own unique personal style

Course Content

UNIT-I INTRODUCTION

• Understanding dynamics of the Image making Industry
• Introduction to media & design culture

UNIT-II VISUAL VOCABULARY, MOOD & STORY TELLING

• Process of client aspiration to concept building
• Harmony of styling with body types, age, occasion and culture
• Fundamentals of cosmetics, make- up, hair Styling and accessorizing

UNIT-III WARDROBE STYLING VS STYLING FOR FASHION BRAND CAMPAIGNS

o Wardrobe styling for occasion & identity creation o Fashion styling for brand communication and presentation o Art direction and styling resource management

UNIT-IV- PROJECT 1- WORK SHOP

• Workshop to be conducted by a fashion stylist with the students, culminating in a project based upon styling for a well-known personality.
• Make a final report based on the workshop for the same and final presentation to ajury

UNIT-V PROJECT 2- Styling for a brand campaign

Collection and brand identity brief will be given, below listed are the steps to complete the project

• Build a camping story and style concept to align with collection brief
• Selection of location for shoot & creation of a suitable ambience / backdrop for the shoot
• Sourcing and coordination of clothes and accessories according to collection brief
• Selection of model for communication and presentation, coordination of movement, mood and image of model and apparel
• Hair & make-up
• Photo shoots in the context of camera, lens, light etc
• Selection of final photographs

Reference Books

• The triumph of individual Style: Carla Mason Mathis & Helen Villa
• Connor - Style: Elsa Klensch
• Black Style: Edited by Carol Tulloch
• Fantasy campaigns imaginary advertising by Carine Roitfeld spring summer 2015 Marketing Fashion, Second edition: Strategy, Branding and Promotion byHarriet Ponser WEB RESOURCE
• www.stylesight.com,
• www.thehairstyler.com,
• https://fashion-history.lovetoknow.com/fashion-clothing-industry/fashion-advertising