AKTU Fashion Illustration-III (BBFD551) Syllabus PDF – BFAD 3rd Year

Course Objectives

To develop the ability to work on designs through various stages from preparation of basic designs to a complete look with all the garment details etc.

To understand the brief and look of the envisaged design To learn to communicate design ideas in a format to be understood by the production team To understand the 2D and 3D rendering of embellishments like embroidery, beadwork, zardozi, etc.

To learn to develop flat sketches with correct measurements To learn to read, interpret and prepare design sheets for manufacturing To learn to create promotional material for the designs To display the understanding of the design process through mood board, colourboard, fabric board, range plan sketches and specification drawings for production or industry

Course Outcomes

To be able to understand and convey the look of the garment and style features to the production team To be able to create the variations / options in overall design To be able to provide options in terms of colour combinations and colourways To be able to render different fabric features like prints, woven textures and embellishments both 2D and 3D in the sketches To be able to highlight the garment details To be able to prepare flat sketches of the garments for effective use for product development

Course Content

The course includes extensive research in terms of historical development, design evolution, relation between original fabrics, trims and manufacturing processes and contemporary availability of the same.

This has to be done for each of the following units. Based on the research a range of garments (a collection) has to be developed. A lot of exploration is expected out of which a range of 7 to 8 garments will be finalized. The collection should include garments for both men and women. The students are required to illustrate their 7-8 garments with proper rendering. For each collection a document has to be produced. Starting from initial doodling to finalization of designs, development of flat sketches along with the embroidery and motif details for the production.

UNIT I - FORMAL WORKWEAR

UNIT II – ACTIVEWEAR

UNIT III - FESTIVE INDIAN WEAR

UNIT IV – DENIMWEAR

UNIT V – CASUALWEAR

UNIT VI - WESTERN

FORMALWEAR

UNIT VII – BRIDALWEAR

Note: The art work and photographs have to be preserved and digitized for compilation towards the development of the Art Portfolio (Semester VIII).

Text Books

Wesen, M., Fashion Drawing, Pearson Prentice Hall, 2011 Abling, B.,Fashion Sketchbook , Fairchild Publications, 2004 Mckelvy, K., Fashion Source book , Fairchild Books, 2012 Seaman, J., Professional Fashion Illustration, B. T. Batsford, 1995 Ellinwood, Janice. G., Fashion by Design, Fairchild Books, 2011 Tahmasebi, S., Figure Poses for Fashion Illustrator, Fairchild Books, 2011 Donovan, B., Advanced Fashion Drawing, Laurence King Publishers, 2010

Reference Books

Jones, S. J., Fashion Design, Laurence King Publishing, 2005 Laver, J., Costumre and Fashion, Thames & Hudson, Limited, 2012 Kyoto Shoin, Ethical U.S.A. (World textile collection), Kyoto Shoin International Co. Ltd.

Shoin, K., World textile collection 6, Abstract Pattern, Kyoto Shoin International Co. Ltd., 1992 Aicher, J. B., Evenson, S. L. & Lutz, H. A., The visible self, Fairchild Publications, 2008 Braddock, S. E. and Mahony, M. O., Techno Textiles, Thames & Hudson, Limited, 2006 Peacock, J., Costume (1066 to present), Thames & Hudson, Limited, 2006

Online Resources

http://www.dummies.com/how-to/content/a-womans-guide-to-businessformal- dress.html http://www.pinterest.com/nyusternccwp/women-s-business-formal/ www.activewearusa.com www.lightactivewear.com www.peakperformance.com http://en.wikipedia.org/wiki/Casual www.utsavfashion.com/fashion/indian-festival-outfits.htm en.wikipedia.org/wiki/Denims