AKTU Supply Chain Analytics (BMBAOM01) Syllabus PDF – MBA (Business Analytics) 3rd Semester
Supply Chain Analytics BMBAOM01
All syllabus, notes, question bank & PYQ for this subject
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- Semester 3
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Syllabus — Supply Chain Analytics
Download PDFBMBAOM01 · 3 credits · L-T-P 3-0-0
Course Objectives
- Understand and explain the concepts of global supply chain design and analyze the causes and consequences of the bullwhip effect.
- Describe the drivers of supply chain profitability and evaluate the impact of risk pooling in supply chain operations.
- Interpret and analyze forecasting methods and analyze the implications of forecasting errors on supply chain performance.
- Explain the importance of supply chain coordination and apply knowledge of supply contracts to improve operational efficiency.
- Discuss and evaluate the principles of supply chain relationship management and evaluate strategies to enhance collaboration among partners.
Unit 1: (8 hrs)
Linking supply chain strategy with corporate strategy, Global Supply Chain Design, Supply Chain Restructuring, Supply Chain Metrics. Bullwhip Effect: Demand-Supply mismatch, causes of bullwhip effect – order, synchronization, order batching, trade promotions and forward buying, and shortage gaming.
Unit 2: (8 hrs)
Supply Chain Profitability: Factors affecting supply chain profit, Demand-supply, mismatch and role of inventory, Price discounts, News vendor model and optimal order quantity, Risk Pooling.
Unit 3: (8 hrs)
Forecasting and effect of forecast errors, Collaborative forecasting, Postponement and, Quick response system, Vendor managed Inventory, Pricing and revenue management.
Unit 4: (8 hrs)
Supply Chain Coordination: Concept of double marginalization, Supply Contracts – buy, back contract, revenue sharing contract, quantity flexibility contract.
Unit 5: (8 hrs)
Supply Chain Relationship Management: Importance of relationship management in SC, Supplier relationship management, Purchasing portfolio models, Customer relationship management, Relationship management frameworks
Course Outcomes
| CO Codes | Course Outcome Statements | Bloom’s K Levels |
|---|---|---|
| CO1 | Understanding of global supply chain design and bullwhip effect | K1, K2 |
| CO2 | Analyse supply chain profitability and risk pooling | K2, K4 |
| CO3 | Understand forecasting and effect of forecasting errors | K2 |
| CO4 | Apply supply chain coordination concepts and supply contracts | K2, K3 |
| CO5 | Apply supply chain relationship management practices | K2 , K3 |
Suggested Readings
- Chopra, S., P. Meindl, D.V. Kalra, Supply Chain Management: Strategy, Planning, Operations, Pearson India, New Delhi.
- Cachon, G.P., C. Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, Tata McGraw Hill, New Delhi.
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