AKTU Strategic Management (BMBA301) Syllabus PDF – MBA (Business Analytics) 3rd Semester

Course Objectives

1. Demonstrate a clear understanding of the key concepts and principles of strategic management.
2. Apply appropriate tools and techniques to analyze a company’s strategic position and performance.
3. Explain the nature and dynamics of strategy formulation and implementation processes within diverse organizational contexts.
4. Critically assess strategic decisions and challenges using strategic thinking and analytical reasoning.
5. Identify strategic issues and develop well-informed, actionable strategies for organizational success.

UNIT 1 (6 Hours)

Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process.

Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.

UNIT 2 (9 hours)

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.

UNIT 3 (9 hours)

Strategy Formulation: Situational Analysis using SWOT approach Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus, Cooperative Strategy: - Coll\\\\\\usion & Strategic Alliances Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies. Corporate Parenting Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The sourcing decision: Outsourcing & offshoring Case Studies and Latest Updates.

Unit 4 (9 hours)

Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework. Case Studies and Latest Updates.

Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.

Unit 5 (7 hours)

Strategy Evaluation & Control: Evaluation & Control process, Measuring performance: types of controls, activity based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.

Course Outcomes

Suggested Readings

1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and
2. Business Policy, Pearson Education,
3. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer : Strategy - Theory and Practice.(SAGE Publishing India)
4. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
5. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
6. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases; McGraw Hill Education,
7. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management; McGraw-Hill Education