AKTU Strategic Management (BMBAB301) Syllabus PDF – MBA (Agribusiness Management) 3rd Semester
Strategic Management BMBAB301
All syllabus, notes, question bank & PYQ for this subject
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- Semester 3
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Syllabus — Strategic Management
Download PDFBMBAB301 · 3 credits · L-T-P 3-0-0
Course Outcomes
| CO Codes | Course Outcome Statement | Bloom’s K-Level |
|---|---|---|
| CO1 | Define and explain the fundamental concepts, models, and processes of strategic management | K2: Understanding |
| CO2 | Analyze external and internal environments using various frameworks to assess organizational positioning. | K4: Analyzing |
| CO3 | Apply situational analysis techniques to formulate competitive, corporate, and functional strategies in diverse business contexts. | K3: Applying; |
| CO4 | Evaluate strategic options using analytical tools for informed strategy choice. | K5: Evaluating |
| CO5 | Design and develop strategic implementation plans for effective strategy execution. | K6: Creating |
| CO6 | Assess and control organizational performance to ensure strategic success and sustainability. | K5: Evaluating; |
Unit 1 (5 Hours)
Introduction: meaning nature, scope, and importance of strategy; Model of strategic management, Strategic Decision-Making Process.
Corporate Governance: Composition of the board, Role and Responsibilities of the board of directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and Latest Updates.
Unit 2 (8 hours)
Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis, Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV) Analysis, VRIO Framework, Using resources to gain Competitive advantage & its sustainability, Value Chain Analysis. Case Studies and Latest Updates.
Unit 3 (9 hours)
Strategy Formulation: Situational Analysis using SWOT approach Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus, Cooperative Strategy: - Collusion & Strategic Alliances Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies. Corporate Parenting, Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The sourcing decision: Outsourcing & offshoring. Case Studies and Latest Updates.
Unit 4 (9 hours)
Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework.
Strategy implementation: Developing Programs, Budget and Procedures, Stages of Corporate Development, Organizational Life cycle, Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and corporate culture, Case Studies and Latest Updates.
Unit 5 (9 hours)
Strategy Evaluation & Control: Evaluation & Control process, Measuring performance: types of controls, activity-based costing, enterprise risk management, primary measures of corporate performance, balance scorecard approach to measure key Performance, responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.
Suggested Readings
- Wheelen, L. Thomas & Hunger, David J. (Year). Concepts in Strategic Management and Business Policy. Pearson Education.
- Clegg, Stewart; Carter, Chris; Kornberger, Martin & Schweitzer, Jochen. (Year). Strategy: Theory and Practice. SAGE Publishing India.
- Kazmi, Azhar. (Year). Business Policy and Strategic Management. McGraw-Hill Education.
- David, Fred. (Year). Strategic Management: Concepts and Cases. PHI Learning.
- Thomson, Arthur A. & Strickland, A. J. (Year). Strategic Management: Concepts and Cases. McGraw-Hill Education.
- Jauch, L.F. & Glueck, W.F. (Year). Business Policy and Strategic Management. McGraw-Hill Education.
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