AKTU Agricultural Input Marketing Management (BMBAB307) Syllabus PDF – MBA (Agribusiness Management) 3rd Semester
Agricultural Input Marketing Management BMBAB307
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Syllabus — Agricultural Input Marketing Management
Download PDFBMBAB307 · 3 credits · L-T-P 3-0-0
Course Outcomes
| CO Code | Course Outcome Statement | Bloom’s Level (K- Level) |
|---|---|---|
| CO1 | Explain the significance and functioning of agricultural input marketing systems and their key components. | K2 – Understanding |
| CO2 | Analyse marketing channels and pricing strategies for seeds and fertilizers, including government policy impacts. | K4 – Analysing |
| CO3 | Evaluate the role of cooperatives, public agencies, and private firms in the distribution of agricultural inputs. | K5 – Evaluating |
| CO4 | Apply marketing principles to develop strategies for plant protection chemicals, fuels, and energy inputs. | K3 – Applying |
| CO5 | Assess market potential, challenges, and distribution frameworks for agricultural machinery and equipment. | K5 – Evaluating |
Unit I: Introduction to Agricultural Input Marketing (7 Hours)
Meaning and importance of agricultural input marketing; Management of distribution channels for agricultural inputs; Types of agricultural inputs: farm inputs (seeds, fertilizers, pesticides, machinery) and non-farm inputs; Role of cooperative, public, and private sectors in agricultural input marketing
Unit II: Seed Marketing (8 Hours)
Importance of seeds as a critical agricultural input; Types of seeds: hybrid, high-yielding varieties, quality seeds; Demand and supply dynamics of seeds; Seed marketing channels and pricing strategies;
Export and import of seeds; Role of National Seed Corporation (NSC) and State Seed Corporations in seed marketing
Unit III: Chemical Fertilizer Marketing (9 Hours)
Production, supply, export, and import of chemical fertilizers; Demand, consumption trends, and pricing policies for fertilizers; Government subsidy schemes on fertilizers; Marketing systems and distribution channels for fertilizers; Challenges in fertilizer marketing and distribution; Role of cooperatives like IFFCO and KRIBCO in fertilizer marketing
Unit IV: Marketing of Plant Protection Chemicals and Energy Inputs (10 Hours)
Production, consumption, and marketing channels for plant protection chemicals (pesticides, herbicides, fungicides); Export-import status of plant protection chemicals; Marketing and distribution systems for electricity and diesel oil used in agriculture; Pricing policies and subsidy mechanisms for agricultural electricity and fuel
Unit V: Marketing of Farm Machinery and Equipment (6 Hours)
Production, demand, and supply of farm machinery and implements; Marketing and distribution channels for agricultural machinery; Role of Agro-Industries Corporations in marketing farm machines, implements, and equipment
Suggested Readings
- Acharya SS & Agarwal NL. (2004). Agricultural Marketing in India. 4th Ed. Oxford & IBH.
- Broadway AC & Broadway Arif A. (2003). A Text Book of Agri-Business Management. Kalyani.
- Singh AK & Pandey S. (2005). Rural Marketing. New Age Publishers.
- Singh Sukhpal. (2004). Rural Marketing - Focus on Agricultural Inputs. Vikas Publishing House.
- Reddy, S., Ram, P. R., Sastry, T. V. N., & Devi, I. B. (2014). Agricultural economics (2nd ed.). New Delhi: Oxford & IBH Publishing Co. Pvt. Ltd.
- Singh, S. (2016). Agricultural marketing and price analysis. New Delhi: Kalyani Publishers.
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