FREE
AKTU Market Survey (BBFD356) Syllabus PDF – BFAD 3rd Semester
Market Survey BBFD356
All syllabus, notes, question bank & PYQ for this subject
Free
Download now
- English
- Semester 3
- 0 downloads
- 0 views
Official AKTU syllabus of Market Survey (BBFD356) for BFAD 3rd Semester – 2 credits, L-T-P 0-0-2. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Market Survey
Download PDFBBFD356 · 2 credits · L-T-P 0-0-2
After the completion of the first year, individual students are expected to conduct a market survey during the annual summer break. The survey has to be conducted as follows:
| Unit | Topics | Lectures |
|---|---|---|
| I | DESIGN Retail chain stores for both men’s and women’s apparel: Sportswear/ casual wear: Brands – Reebok, Adidas, Nike, Puma etc.; Product categories – jeans, t-shirts, casual shirts, trousers, shorts. Study the above in terms of design features, colours, fabrics, design composition, embellishments, cost etc. Indian wear- study in terms of styles, fabrics, colours, embellishments, cost etc. | 8 |
| II | FABRICS: Menswear, Womenswear, Kid swear. Sleepwear. Study the above in terms of composition, colour, design and cost | 8 |
| III | ACCESSORIES (Men and women): Bags – study in terms of material (leather, fabric, straw, plastic etc.), colour, design / style, cost etc. Footwear – study in terms of material (leather, fabric, straw, plastic etc.), colour, design / style, cost etc. Apart from the above market survey, the students are also required to observe fashion in: Latest films Amongst youth - in colleges and university campuses Public places like malls, fairs, exhibitions etc. | 8 |
The students are required to maintain a field diary although the duration of the course, recording every detail and information observed and experienced during the course of the survey. The collected information should be documented through visuals, samples, comparative studies and analysis of the conducted survey.
Ratings & Reviews
No reviews yet — share your experience with this item.