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AKTU Fashion and Sustainability (BBFD404) Syllabus PDF – BFAD 4th Semester

Fashion and Sustainability BBFD404

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  • Semester 4
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Official AKTU syllabus of Fashion and Sustainability (BBFD404) for BFAD 4th Semester – 3 credits, L-T-P 3-0-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.

Syllabus — Fashion and Sustainability

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BBFD404 · 3 credits · L-T-P 3-0-0

Sustainable fashion is a fast-growing trend and this is an exciting time for brands and retailers. However, if not carefully managed, sustainability can become just a trend without a real benefit in terms of reducing the environmental impact of the fashion industry. This module looks at many ways in which you can learn and look towards fashion design from the view of sustainability.

Course Objectives

  • Learning the systems and management practices needed to foster truly sustainable fashion brands.
  • Explore the possibilities of sustainable and ethical practices in fashion through the way we design, produce and consume clothes.
  • Discussing the impact, we have through our choices and look at values and quality in contemporary fashion items.
  • Overview of the considerations to be made in the current scenario for professionals and fashion start-ups alike.

Course Outcomes

  • Developing a thorough understanding of sustainability and responsible sourcing in the fashion industry.
  • Developing a good understanding of sustainable design inspirations.
  • Gaining a developed understanding of the issue of sustainability in relation to the fashion industry
  • Exploring if sustainability can create a competitive advantage for a brand.
  • Investigating how sustainability issues are being communicated to the public
  • Understanding consumer attitudes towards sustainability and how this can impact a fashion brand
UnitTopicsLectures
IFashion and sustainability in the changing world:
• The impact of textile and fashion industry on the environment
• Current and emerging alternatives, design approaches and business strategies relevant to the environment.
• Discussing the complex nature of sustainability through Fashion, Business, Design and Communication
• Developing innovative approaches to fashion that can contribute to ecological resilience.
• Considering how fashion and sustainability relate to different roles in the industry.
08
IIIntroduction to sustainable fashion for professionals and brands :
• Introduction to Fast Fashion
• Materials
• Labour conditions
• Transparency and challenges
• Waste in production
• Product life cycles
• Business models
08
IIICommunicating sustainability in fashion
• Introduction to global sustainability challenges and fashion sustainability.
• Circular economy and sharing economy
• Business structures and business models
• What sustainability issues are being covered, using what channels?
• Marketing communications: tools and challenges
• Greenwashing and Green hushing
• CSR marketing and how it effects brands in crisis situations.
• Changing consumer demand
08
IVRecent trends in sustainability
• Sustainability initiatives and developments
• Consumer sustainability attributes
• Sustainable fibres and finishes/treatments
• Environmental sustainability
• Social sustainability
• Chemical compliance
• Animal friendly attributes
• Contribution to the community
• Sustainability trends: examples from some brands/retailers and their sustainability initiatives
08
VSustainable fashion sourcing
• Naturally sustainable fibres
• Sustainable and responsibly sourced options for Cotton and other natural fibres, Polyester and other synthetic fibres, Viscose and other manmade fibres.
• More about recycled polyester and saving our oceans!
• What we should know about sustainability standards, certifications and the verification processes when claiming sustainability attributes on our products.
• Sustainable design inspirations
• Minimising waste
• Reduced chemical impact
• Promoting reusability and longevity.
08

Reference Books

  • Tyler little in “the future of fashion: understanding sustainability in the fashion industry” (2018)
  • Tara button in “a life less throwaway: the lost art of buying for life” (2018)
  • Magdalena schaffrin and ellen köhrer in “fashion made fair: modern- innovative- sustainable” (2016)
  • Safia minney in “slow fashion. Aesthetics meets ethics” (2016)
  • Michael lavergne in ” fixing fashion” (2015)
  • Timo rissanen and holly mcquillan in “zero waste fashion design” (2015)
  • Alison gwilt: a practical guide to sustainable fashion”(2014)
  • Lucy siegle in “we are what we wear: unravelling fast fashion and the collapse of rana plaza” (2014)
  • Kate fletcher in “sustainable fashion and textiles. Design journeys” (2014)
  • Sass brown in “refashioned. Cutting-edge clothing from upcycled materials” (2013)
  • Safia minney in “naked fashion: the new sustainable fashion revolution” (2012)

Online Resources

Unit 1

https://currentboutique.com/blogs/cravingcurrent/how-sustainable-fashion-is-changing-the-world https://www.genevaenvironmentnetwork.org/resources/updates/sustainable-fashion/ https://www.futurelearn.com/info/courses/sustainable-fashion-ecologies/0/steps/259976

Unit 2

https://corporatefinanceinstitute.com/resources/knowledge/other/fast-fashion/#:~:text=Fast%20fashion%20is%20an%20expression,technique%20creates%20a%20competitive%20adva ntage&text=Fast%20fashion%20produces%20cheaper%20clothing,trends%20that%20are%20constantly%20chang ing. https://www.fibre2fashion.com/industry-article/8586/six-organic-fabrics-every-sustainable-fashion-designer-should-use https://goodonyou.eco/transparency-fashion-industry/ https://doodlage.in/blogs/journal/how-much-does-garment-industry-actually-waste#:~:text=The%20fashion%20industry%20is%20one,wasteful%20industries%20in%20the%20world.&text=Ho w%20much%20waste%20does%20the,could%20be%20reused%20or%20recycled. https://style2designer.com/apparel/history/aspect-design/what-is-fashion-life-cycle/#:~:text=Every%20fashionflows%20in%20five%20stages,Out%2Dof%2Dfashion%20stage.&text=This%20stag e%20defines%20how%20long,ten%20years%20for%20some%20products.

Unit 3

http://www.theideatree.ca/the-difference-between-the-sharing-economy-and-the-circular-economy/ https://www.businessnewsdaily.com/10946-greenwashing.html https://www.investopedia.com/ask/answers/042215/why-social-responsibility-important-marketing.asp#:~:text=Social%20responsibility%20in%20marketing%20involves,via%20beneficial%20services%20 and%20products. https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in- fashion

Unit 4

https://www.fibre2fashion.com/industry-article/8442/top-5-sustainability-trends-for-apparel-and-fashion-industry#:~:text=Recycling%20and%20Upcycling%3A&text=As%20consumers%20are%20becoming%20more,is%2 0the%20newest%20of%20trends.&text=Recycling%20can%20reduce%20the%20consumption,before%20recyclin g%20is%20even%20better. https://hej-support.org/the-sustainability-of-fashion-what-role-can-consumers-play/ https://textilevaluechain.in/in-depth-analysis/articles/textile-articles/eco-friendly-textile-finishes-finishes-for-well-being/ https://en.wikipedia.org/wiki/Sustainability

Unit 5

https://www.frontiersin.org/articles/10.3389/fmats.2019.00226/full https://www.commonobjective.co/article/cotton-and-sustainable-cotton-key-world-commodity https://www.sustainyourstyle.org/en/recycled-polyester2#:~:text=Recycled%20polyester%2C%20often%20called%20rPet,and%20generates%20fewer%20CO2% 20emissions.&text=It%20also%20still%20releases%20plastic%20microfibers. https://www.hisour.com/sustainability-standards-and-certification- 40436/#:~:text=Normally%20sustainability%20standards%20are%20accompanied,in%20a%20consumer%2Dfaci n g%20label. https://motif.org/news/top-sustainable-fashion-designers/ https://calpirg.org/blogs/blog/cap/what-fashion-five-ways-reduce-fashion-industry%E2%80%99s-overstock-waste https://www.transparency-one.com/regulating-reducing-chemicals-fashion-industry/

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