AKTU Integrated Marketing Communication and Brand Management (BBAMK05) Syllabus PDF – BBA 6th Semester 2024-25

AKTU BBA 3rd Year BBAMK05 Integrated Marketing Communication and Brand Management Syllabus 2024-25 PDF

Download the free BBAMK05 Integrated Marketing Communication and Brand Management syllabus PDF for AKTU BBA 3rd Year, Semester 6. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow BBA Third Year syllabus document and its stated W.E.F. 2024-25 framework. It is useful for students planning semester studies, preparing for university examinations, understanding course coverage and organising subject-wise revision.

Integrated Marketing Communication and Brand Management - BBA Semester 6

BBAMK05 is listed in the BBA Third Year curriculum as a Marketing Management subject. The syllabus PDF contains the course objectives, detailed course content or practical activities, suggested readings where provided, and course outcomes/knowledge-level mapping where included in the university document.

Course Objectives

• To understand the concepts, principles, and evolution of Integrated Marketing Communication (IMC) and brand management in modern marketing systems.
• To analyse brand positioning strategies and communication frameworks used for effective brand building and differentiation.
• To develop integrated marketing communication programmes using appropriate promotional tools and media channels.
• To evaluate brand equity and communication effectiveness using established models, metrics, and analytical frameworks.
• To apply IMC and branding concepts to design coherent, customer -centric, and competitive brand strategies across multiple platforms and touchpoints.

Syllabus Units and Topics

1. Unit 1: Foundations of IMC and Branding (7 Hours)
2. Unit 2: Strategic Communication Planning (9 Hours)
3. Unit 3: IMC Tools and Campaign Development (9 Hours)
4. Unit 4: Brand Management and Brand Equity (8 Hours)
5. Unit 5: IMC Evaluation and Brand Performance (7 Hours)

BBA Third Year Syllabus Details

• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Programme: Bachelor of Business Administration (BBA)
• Year: Third Year
• Semester: 6
• Course Code: BBAMK05
• Subject: Integrated Marketing Communication and Brand Management
• Specialisation / Category: Marketing Management
• Academic Framework: W.E.F. 2024-25 as printed in the source syllabus
• File Format: PDF
• Language: English
• Access: Free Download

Who Should Use This AKTU BBA Syllabus?

This syllabus is useful for BBA third-year students, teachers, academic coordinators and learners who want a structured reference for Integrated Marketing Communication and Brand Management. Students can use it to identify the prescribed units, plan study schedules, revise important areas and prepare for semester examinations. It can also help students compare their class notes and study resources with the prescribed course coverage.

Why Download the BBAMK05 Syllabus PDF?

The subject-wise PDF makes it easier to keep the Integrated Marketing Communication and Brand Management syllabus available for quick reference. Use the official syllabus as the primary reference for course requirements and follow the latest university notices or curriculum updates where applicable.

Free Educational Resource: This syllabus PDF is provided for educational and academic reference. The source document identifies the BBA Third Year curriculum as a 3-year BBA course covering Semester V and Semester VI under AICTE and NEP 2020.