AKTU Transnational and Cross-Cultural Marketing (BBAIB06) Syllabus PDF – BBA 6th Semester 2024-25

AKTU BBA 3rd Year BBAIB06 Transnational and Cross-Cultural Marketing Syllabus 2024-25 PDF

Download the free BBAIB06 Transnational and Cross-Cultural Marketing syllabus PDF for AKTU BBA 3rd Year, Semester 6. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow BBA Third Year syllabus document and its stated W.E.F. 2024-25 framework. It is useful for students planning semester studies, preparing for university examinations, understanding course coverage and organising subject-wise revision.

Transnational and Cross-Cultural Marketing - BBA Semester 6

BBAIB06 is listed in the BBA Third Year curriculum as a International Business Management subject. The syllabus PDF contains the course objectives, detailed course content or practical activities, suggested readings where provided, and course outcomes/knowledge-level mapping where included in the university document.

Course Objectives

• To provide an understanding of transnational marketing concepts and cross- cultural consumer behaviour.
• To examine the role of culture in shaping marketing decisions and consumer responses.
• To develop competencies in global branding, marketing communication, and market adaptation strategies.
• To analyse product, pricing, and distribution decisions in international markets.
• To evaluate ethical, social, and technolog ical issues influencing contemporary transnational marketing.

Syllabus Units and Topics

1. Unit 1: Foundations of Transnational and Cross-Cultural Marketing (9
2. Unit 2: Transnational Branding and Marketing Communication (7 Hours)
3. Unit 3: Product and Pricing Strategies in International Markets (8 Hours)
4. Unit 4: Global Distribution and Market Implementation Strategies (8
5. Unit 5: Ethics, Social Responsibility and Emerging Trends in

BBA Third Year Syllabus Details

• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Programme: Bachelor of Business Administration (BBA)
• Year: Third Year
• Semester: 6
• Course Code: BBAIB06
• Subject: Transnational and Cross-Cultural Marketing
• Specialisation / Category: International Business Management
• Academic Framework: W.E.F. 2024-25 as printed in the source syllabus
• File Format: PDF
• Language: English
• Access: Free Download

Who Should Use This AKTU BBA Syllabus?

This syllabus is useful for BBA third-year students, teachers, academic coordinators and learners who want a structured reference for Transnational and Cross-Cultural Marketing. Students can use it to identify the prescribed units, plan study schedules, revise important areas and prepare for semester examinations. It can also help students compare their class notes and study resources with the prescribed course coverage.

Why Download the BBAIB06 Syllabus PDF?

The subject-wise PDF makes it easier to keep the Transnational and Cross-Cultural Marketing syllabus available for quick reference. Use the official syllabus as the primary reference for course requirements and follow the latest university notices or curriculum updates where applicable.

Free Educational Resource: This syllabus PDF is provided for educational and academic reference. The source document identifies the BBA Third Year curriculum as a 3-year BBA course covering Semester V and Semester VI under AICTE and NEP 2020.