AKTU Social Media & Web Analytics (BBABA05) Syllabus PDF – BBA 6th Semester 2024-25

AKTU BBA 3rd Year BBABA05 Social Media & Web Analytics Syllabus 2024-25 PDF

Download the free BBABA05 Social Media & Web Analytics syllabus PDF for AKTU BBA 3rd Year, Semester 6. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow BBA Third Year syllabus document and its stated W.E.F. 2024-25 framework. It is useful for students planning semester studies, preparing for university examinations, understanding course coverage and organising subject-wise revision.

Social Media & Web Analytics - BBA Semester 6

BBABA05 is listed in the BBA Third Year curriculum as a Business Analytics subject. The syllabus PDF contains the course objectives, detailed course content or practical activities, suggested readings where provided, and course outcomes/knowledge-level mapping where included in the university document.

Course Objectives

• To understand social media marketing concepts and planning
• To use social media platforms for marketing communication
• To apply analytics tools for performance measurement
• To understand PPC advertising and campaign tracking
• To use web analytics tools for business decision-making

Syllabus Units and Topics

1. Unit 1: Introduction to Social Media Marketing (8 Hours)
2. Unit 2: Social Media Platforms and Content Strategy (9 Hours)
3. Unit 3: Social Media Analytics and Metrics (7 Hours)
4. Unit 4: PPC Advertising and Campaign Measurement (8 Hours)
5. Unit 5: Web Analytics and Google Analytics (8 Hours)

BBA Third Year Syllabus Details

• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Programme: Bachelor of Business Administration (BBA)
• Year: Third Year
• Semester: 6
• Course Code: BBABA05
• Subject: Social Media & Web Analytics
• Specialisation / Category: Business Analytics
• Academic Framework: W.E.F. 2024-25 as printed in the source syllabus
• File Format: PDF
• Language: English
• Access: Free Download

Who Should Use This AKTU BBA Syllabus?

This syllabus is useful for BBA third-year students, teachers, academic coordinators and learners who want a structured reference for Social Media & Web Analytics. Students can use it to identify the prescribed units, plan study schedules, revise important areas and prepare for semester examinations. It can also help students compare their class notes and study resources with the prescribed course coverage.

Why Download the BBABA05 Syllabus PDF?

The subject-wise PDF makes it easier to keep the Social Media & Web Analytics syllabus available for quick reference. Use the official syllabus as the primary reference for course requirements and follow the latest university notices or curriculum updates where applicable.

Free Educational Resource: This syllabus PDF is provided for educational and academic reference. The source document identifies the BBA Third Year curriculum as a 3-year BBA course covering Semester V and Semester VI under AICTE and NEP 2020.