AKTU E-Business (BMBIT04) Syllabus PDF – MBA 4th Semester

Course Objectives

• To understand the foundations of the digital economy and distinguish between various e-business and e-commerce models.
• To explore tools and strategies for launching and managing an online business.
• To analyze mobile commerce, IT-enabled services, and pervasive computing in business.
• To examine the structure, implementation, and impact of e-governance models.
• To evaluate ethical, regulatory, and legal issues governing digital business and service delivery.
• To assess emerging technological trends shaping the future of e-business and governance.

Unit - I: 8 hrs

The Digital Economy and E-Commerce Foundations: Understanding the Internet Economy - Evolution and characteristics of the digital economy, Current trends and future outlook;

Introduction to E-Commerce - Definitions and scope, Historical emergence and milestones; E- Commerce Business Models - B2B, B2C, C2C, C2B, B2A, C2A models, Hybrid and emerging models, Case studies of major e-commerce ventures

Unit - II: 8 hrs

Setting Up and Managing an E-Business: Launching an E-Business - Steps in starting an online business, Tools and platforms for e-business; Building and Operating an E-Commerce Website - Web development technologies, User interface and experience design; Customer Acquisition and Retention - Digital marketing and net-based promotional strategies, CRM and personalization;

Payment Systems and Security: Online payment options and platforms, Cybersecurity issues and solutions; Legal and Ethical Concerns - E-commerce regulations, privacy, data protection, Ethical marketing, consumer rights, intellectual property

Unit - III: 8 hrs

IT Enabled Services and Pervasive Technologies: Introduction to IT Enabled Services (ITES) - Categorization: General Services, Specialized Services, Role of BPO in e-business; ITES in India - Industry size, trends, and global contribution; Mobile Commerce and Pervasive Computing - Mobile payments, omnichannel commerce, IoT integration; Legal Framework - IT Act of India: key provisions and business implications

Unit - IV: 6 hrs

E-Government and E-Governance: Fundamentals of E-Governance - Definitions, concepts, and objectives, Stages and maturity models of e-governance; National E-Governance Initiatives - National E-Governance Plan (NEGP), Mission Mode Projects and implementation frameworks, Role of ICT in public service delivery.

Unit - V: 12 hrs

E-Governance Models and Applications: Categories and Models of E-Governance - Technology policy, infrastructure, training, and consulting funds, Models: Digital Governance, Broadcasting/Wider Dissemination, Critical Flow, Interactive Service, Govt-to-Citizen-to-Govt;

Major E-Governance Service Areas: Public grievance redressal (telephone, ration card, land records, police records), Rural and urban digital service delivery Contemporary Issues and Future Trends: Trends in E-Business and E-Governance - Artificial intelligence in e-business, Big data and analytics, Blockchain and smart contracts; Sustainability and Ethical Considerations -Data privacy, green IT, social responsibility

Course Outcomes

Suggested Readings

• Joseph, E- Commerce: AManagerial Perspective, Prentice Hall
• Stain, L.D., Web Security: Step-by Step Reference Guide, Addison Wesley 3.
• Burnham, C., Web Hosting, McGrawHill Publication
• Gupta, M.P., Kumar, P. and Bhattacharya, J., Government Online, McgrawHill
• Heeks, R., Implementing and Managing e-Government, Sage
• Satyanarayana, J., E-Government: The Science ofPossible, Prentice Hall