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AKTU Digital and Social Media Marketing (BOE096) Syllabus PDF – B.Tech Open Elective
Digital and Social Media Marketing BOE096
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- Semester 8
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Official AKTU syllabus of Digital and Social Media Marketing (BOE096) for B.Tech Open Elective – 3 credits, L-T-P 3-0-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Digital and Social Media Marketing
Download PDFBOE096 · 3 credits · L-T-P 3-0-0
| I | Introduction to Digital Marketing: The new digital world - trends that are driving shifts from traditional marketing practices to digital marketing practices, the modern digital consumer and new consumer’s digital journey. Marketing strategies for the digital world-latest practices. | 08 |
| II | Social Media Marketing -Introduction to Blogging, Create a blog post for your project. Include headline, imagery, links and post, Content Planning and writing. Introduction to Face book, Twitter, Google +, LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaigns. | 08 |
| III | Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and social-media marketing. Marketing gamification, Online campaign management; using marketing analytic tools to segment, target and position; overview of search engine optimization (SEO). | 08 |
| IV | Designing Organization for Digital Success: Digital transformation, digital leadership principles, online P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to business, and evaluating cost effectiveness of digital strategies. | 08 |
| V | Digital Innovation and Trends: The contemporary digital revolution, digital transformation framework; security and privatization issues with digital marketing Understanding trends in digital marketing – Indian and global context, online communities and co-creation. | 08 |
Text Books
- Moutsy Maiti: Internet Mareting, Oxford University Press India
- Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
- Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts
- Share the Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill Professional.
- Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the digital generation; Kogan Page.
- Tracy L. Tuten & Michael R. Solomon: Social Media Marketing (Sage Publication)
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