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AKTU Pharmaceutical Marketing Skills (Practical) (BP807P) Syllabus PDF – B.Pharm 8th Semester
Pharmaceutical Marketing Skills (Practical) BP807P
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- Semester 8
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Official AKTU syllabus of Pharmaceutical Marketing Skills (Practical) (BP807P) for B.Pharm 8th Semester – 1 credits, L-T-P 0-0-2. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Pharmaceutical Marketing Skills (Practical)
Download PDFBP807P · 1 credits · L-T-P 0-0-2
Course Objectives
- Introduce students to the fundamentals of pharmaceutical marketing, focusing on the industry-specific strategies and tactics. 2. commercialization.
- Discuss the critical role of regulations, ethical considerations, and compliance issues in marketing pharmaceutical products.
- Equip students with skills to design marketing strategies for pharmaceutical products, considering various market segments and stakeholder needs.
- Introduce various sales techniques and communication skills needed to build relationships with healthcare professionals and other stakeholders.
Course Outcomes
| CO | Upon successful completion of this course, the students will be able to: |
| No. | |
| 1 | Understand the dynamics of the pharmaceutical market and the various factors that influence sales, including consumer behavior, competition, and regulatory environment. |
| 2 | Design and implement effective marketing strategies for pharmaceutical products, tailored to specific market needs and target audiences. |
| 3 | Demonstrate knowledge of the ethical and legal considerations in pharmaceutical marketing and how to ensure compliance with industry standards and regulations. |
| 4 | Implement digital marketing strategies, such as social media campaigns, search engine optimization (SEO), and online advertisements, to promote pharmaceutical products. |
| 5 | Develop and demonstrate strong interpersonal and communication skills, necessary for building relationships with healthcare professionals, patients, and other stakeholders in the pharmaceutical industry. |
Course Content
List of practical
- Conduct a comparative study of Indian and global pharmaceutical marketing approaches.
- Study and classify different marketing communication styles in the pharmaceutical industry.
- Design and conduct primary market research on prescription pharmaceutical products and analyze the data.
- Design and conduct primary market research on OTC products and analyze the data.
- Create and deliver a product detailing presentation for healthcare professionals.
- Design a patient education program or presentation for pharmaceutical products targeting consumers.
- Develop and present communication strategies for OTC products for both healthcare professionals and consumers.
- Design a product promotion scheme and create a brand strategy for a pharmaceutical product.
- Develop a sales strategy for a pharmaceutical product focusing on distribution channels and promotional tactics for retailers/distributors.
- Design a mock-up or prototype of an e-commerce website for pharmacy.
- Design a digital marketing campaign for a pharmaceutical or cosmetic product using social media, email marketing, and SEO techniques.
- Create a product positioning statement including the Unique Selling Proposition (USP) for a new pharmaceutical product.
Recommended References
- Crompton, J. L. and Lamb, C. W. Marketing Government and Social Services. Wiley.
- Herger, M. Pharma Marketing Excellence: Strategy, Tactics and Implementation. CRC Press.
- Jain, S. K. Pharmaceutical Marketing Management. CBS Publishers & Distributors.
- Kotler, P. and Keller, K. L. Marketing Management. Pearson.
- Kotler, P., Shalowitz, J. and Stevens, R. J. Strategic Marketing for Health Care Organizations. Jossey-Bass.
- Malhotra, N. K. Marketing Research: An Applied Orientation. Pearson.
- Panda, T. K. Sales and Distribution Management. Oxford University Press.
- Porter, M. E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
- Smith, M. C. Pharmaceutical Marketing: Strategy and Cases. Pharmaceutical Products Press.
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