AKTU Strategic Management (BMBF301) Syllabus PDF – MBA (Banking & Financial Services) 3rd Semester

Course Objectives

1. Understand the fundamental concepts, models, and processes of strategic management.
2. Analyse the external and internal environments of organizations using relevant frameworks and tools.
3. Formulate effective business, corporate, and functional strategies based on situational analysis.
4. Evaluate and choose appropriate strategies using strategic analysis techniques.
5. Implement strategies effectively through structured programs and organizational alignment.
6. Evaluate strategic performance and apply controls to ensure strategic success and sustainability.

Course Content

Module I Strategic Management & Corporate Governance (5 Hours)

Introduction: Meaning, nature, scope, and importance of strategy; Model of Strategic Management; Strategic Decision- Making Process. Corporate Governance: Composition of the Board; Role and Responsibilities of the Board of Directors;

Trends in Corporate Governance; Corporate Social Responsibility (CSR). Case Studies and Latest Updates.

Module II: Models of Environmental Scanning (9 Hours)

Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis; Industrial Organization (IO) & the Structure Conduct Performance (SCP) Approach; Porter’s Five Forces Model; Understanding the Micro Environment:

Resource-Based View (RBV) Analysis; VRIO Framework; Using Resources to Gain Competitive Advantage & its Sustainability; Value Chain Analysis. Case Studies and Latest Updates.

Module III: Strategy Formulation (10 Hours)

Strategy Formulation: Situational Analysis using SWOT Approach. Business Strategies: Competitive Strategy – Cost Leadership, Differentiation & Focus; Cooperative Strategy – Collusion & Strategic Alliances. Corporate Strategies:

Directional Strategy – Growth Strategies, Stability Strategies & Retrenchment Strategies; Corporate Parenting.

Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics, HRM & IT. The Sourcing Decision:

Outsourcing & Offshoring. Case Studies and Latest Updates.

Module IV: Strategy Implementation (10 Hours)

Strategy Choice and Analysis: Scenario Analysis Process; Tools & Techniques of Strategic Analysis: BCG Matrix; Ansoff Grid; GE Nine Cell Planning Grid; McKinsey’s 7’S Framework. Strategy Implementation: Developing Programs, Budget and Procedures; Stages of Corporate Development; Organizational Life Cycle; Organizational Structures: Matrix, Network & Modular/Cellular; Reengineering and Strategy Implementation; Leadership and Corporate Culture. Case Studies and Latest Updates.

Module V: Strategy Evaluation and Control (6 Hours)

Strategy Evaluation & Control: Evaluation & Control Process; Measuring Performance: Types of Controls; Activity-Based Costing; Enterprise Risk Management; Primary Measures of Corporate Performance; Balanced Scorecard Approach to Measure Key Performance; Responsibility Centers; Benchmarking; Problems in Measuring Performance & Guidelines for Proper Control. Strategic Audit of a Corporation; Case Studies and Latest Updates.

Suggested Readings

1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and Business Policy; Pearson Education.
2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer; Strategy – Theory and Practice; SAGE Publishing India.
3. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
4. David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
5. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases; McGraw-Hill Education.
6. Jauch, L. F. and Glueck, W. F.; Business Policy and Strategic Management; McGraw-Hill Education. Course Outcomes and Bloom’s K-Level Mapping

Course Outcomes