AKTU Industrial Marketing (BBAMK03) Syllabus PDF – BBA 5th Semester 2024-25

AKTU BBA 3rd Year BBAMK03 Industrial Marketing Syllabus 2024-25 PDF

Download the free BBAMK03 Industrial Marketing syllabus PDF for AKTU BBA 3rd Year, Semester 5. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow BBA Third Year syllabus document and its stated W.E.F. 2024-25 framework. It is useful for students planning semester studies, preparing for university examinations, understanding course coverage and organising subject-wise revision.

Industrial Marketing - BBA Semester 5

BBAMK03 is listed in the BBA Third Year curriculum as a Marketing Management subject. The syllabus PDF contains the course objectives, detailed course content or practical activities, suggested readings where provided, and course outcomes/knowledge-level mapping where included in the university document.

Course Objectives

• To understand t he fundamental concepts, scope, and nature of industrial marketing and its distinction from consumer marketing.
• To analyse industrial buying behaviour and organisational procurement systems.
• To examine industrial marketing mix elements including pricing, distribution, logistics, and sales force management.
• To apply strategic planning concepts for industrial marketing decision - making.
• To evaluate industrial marketing systems, channels, and operational efficiency in B2B markets.

Syllabus Units and Topics

1. Unit 1: Introduction to Industrial Marketing (7 Hours)
2. Unit 2: Industrial Buying Behaviour (8 Hours)
3. Unit 3: Inputs and Strategic Dimensions in Industrial Marketing (8 Hours)
4. Unit 4: Strategy, Channels and Logistics (9 Hours)
5. Unit 5: Pricing, Sales Force and Marketing Control (8 Hours)

BBA Third Year Syllabus Details

• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Programme: Bachelor of Business Administration (BBA)
• Year: Third Year
• Semester: 5
• Course Code: BBAMK03
• Subject: Industrial Marketing
• Specialisation / Category: Marketing Management
• Academic Framework: W.E.F. 2024-25 as printed in the source syllabus
• File Format: PDF
• Language: English
• Access: Free Download

Who Should Use This AKTU BBA Syllabus?

This syllabus is useful for BBA third-year students, teachers, academic coordinators and learners who want a structured reference for Industrial Marketing. Students can use it to identify the prescribed units, plan study schedules, revise important areas and prepare for semester examinations. It can also help students compare their class notes and study resources with the prescribed course coverage.

Why Download the BBAMK03 Syllabus PDF?

The subject-wise PDF makes it easier to keep the Industrial Marketing syllabus available for quick reference. Use the official syllabus as the primary reference for course requirements and follow the latest university notices or curriculum updates where applicable.

Free Educational Resource: This syllabus PDF is provided for educational and academic reference. The source document identifies the BBA Third Year curriculum as a 3-year BBA course covering Semester V and Semester VI under AICTE and NEP 2020.