AKTU Marketing of Services (BBAMK02) Syllabus PDF – BBA 5th Semester 2024-25

AKTU BBA 3rd Year BBAMK02 Marketing of Services Syllabus 2024-25 PDF

Download the free BBAMK02 Marketing of Services syllabus PDF for AKTU BBA 3rd Year, Semester 5. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow BBA Third Year syllabus document and its stated W.E.F. 2024-25 framework. It is useful for students planning semester studies, preparing for university examinations, understanding course coverage and organising subject-wise revision.

Marketing of Services - BBA Semester 5

BBAMK02 is listed in the BBA Third Year curriculum as a Marketing Management subject. The syllabus PDF contains the course objectives, detailed course content or practical activities, suggested readings where provided, and course outcomes/knowledge-level mapping where included in the university document.

Course Objectives

• To understand the fundamental concepts, characteristics, an d scope of services marketing and its distinction from goods marketing.
• To analyse the role of service quality, customer expectations, and perception in delivering superior service experiences.
• To examine service product design, delivery systems, pricing s trategies, and demand management in service organisations.
• To apply communication, branding, and physical evidence strategies to enhance service positioning and customer satisfaction.
• To evaluate service recovery, relationship marketing, and customer loyal ty strategies for long-term business success.

Syllabus Units and Topics

1. Unit 1: Foundations of Services Marketing & Service Consumers (7 Hours)
2. Unit 2: Service Quality Management and Measurement (9 Hours)
3. Unit 3: Service Product, Delivery Systems and Pricing (8 Hours)
4. Unit 4: Service Communication, Branding and Physical Evidence (9
5. Unit 5: Service Recovery, People Management and Relationship Marketing

BBA Third Year Syllabus Details

• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Programme: Bachelor of Business Administration (BBA)
• Year: Third Year
• Semester: 5
• Course Code: BBAMK02
• Subject: Marketing of Services
• Specialisation / Category: Marketing Management
• Academic Framework: W.E.F. 2024-25 as printed in the source syllabus
• File Format: PDF
• Language: English
• Access: Free Download

Who Should Use This AKTU BBA Syllabus?

This syllabus is useful for BBA third-year students, teachers, academic coordinators and learners who want a structured reference for Marketing of Services. Students can use it to identify the prescribed units, plan study schedules, revise important areas and prepare for semester examinations. It can also help students compare their class notes and study resources with the prescribed course coverage.

Why Download the BBAMK02 Syllabus PDF?

The subject-wise PDF makes it easier to keep the Marketing of Services syllabus available for quick reference. Use the official syllabus as the primary reference for course requirements and follow the latest university notices or curriculum updates where applicable.

Free Educational Resource: This syllabus PDF is provided for educational and academic reference. The source document identifies the BBA Third Year curriculum as a 3-year BBA course covering Semester V and Semester VI under AICTE and NEP 2020.