AKTU Marketing Management - I (BBA303) Syllabus PDF – BBA 3rd Semester 2025-26

BBA303 Marketing Management - I Syllabus - BBA 2nd Year 3rd Semester 2025-26

Download the BBA303 Marketing Management - I syllabus for the AKTU BBA Second Year for the academic session 2025-26. This subject-wise syllabus is based on the Dr. A.P.J. Abdul Kalam Technical University, Lucknow BBA Second Year syllabus issued in accordance with the AICTE Model Curriculum and NEP 2020.

About Marketing Management - I

Marketing Management - I covers marketing concepts and planning, marketing environment, marketing information systems, consumer and business buying behavior, market segmentation, current marketing realities and the Indian market.

Syllabus Details

• Course Code: BBA303
• Subject: Marketing Management - I
• Year: BBA 2nd Year
• Semester: 3rd Semester
• Academic Session: 2025-26
• University: Dr. A.P.J. Abdul Kalam Technical University, Lucknow
• Curriculum: AICTE Model Curriculum and NEP 2020
• File Format: PDF
• Access: Free Download

What Students Can Find in This Syllabus

The PDF contains the prescribed course objectives, unit-wise syllabus, suggested readings or references where provided, course outcomes and other academic details given in the official BBA Second Year syllabus document.

Why Download This AKTU BBA Syllabus?

Students can use this subject-wise PDF to understand the prescribed topics, organize semester preparation, identify important units and plan revision according to the university curriculum.

Academic Resource: This syllabus belongs to the AKTU BBA Second Year academic session 2025-26. Students should use the latest official university notifications and syllabus updates for any subsequent changes.