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AKTU Digital Marketing (BMI602) Syllabus PDF – Integrated MCA 6th Semester
Digital Marketing BMI602
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- Semester 6
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Official AKTU syllabus of Digital Marketing (BMI602) for Integrated MCA 6th Semester – 2 credits, L-T-P 2-0-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Digital Marketing
Download PDFBMI602 · 2 credits · L-T-P 2-0-0
Course Outcomes
At the end of course, the student will be able to understand
| CO 1 | Understanding the digital marketing concepts and its usefulness in business. | K 1 |
| CO 2 | Planning steps for digital marketing strategy and successfully executing it. | K 2 |
| CO 3 | Understand the importance of Social Media Platforms and Social Media Marketing for online communication. | K 2 |
| CO 4 | Applying Search Engine Optimization techniques (SEO) and Search Engine Marketing (SEM) to maximize reach and enhance engagement of users. | K 3 |
| CO 5 | Analyzing web using analytics tools and gaining insights to various tools for Social Media Marketing. | K 4 |
Course Content
| Unit | Topic | Proposed Lecture |
|---|---|---|
| I | Digital Marketing Basics: Digital Marketing meaning and its importance, Traditional vs Digital Marketing, Benefits of Digital Marketing, Internet Marketing basics, Digital Marketing channels, Types of Business models, Digital Marketing strategies (P.O.E.M framework),Inbound and Outbound marketing, Digital Transformation model, 4Cs of Digital Marketing. | 08 |
| II | Social Media Marketing : Introduction to Social Media Marketing, Social Media marketing strategies, Overview of Social Media platforms — Instagram, Snapchat, Facebook, Mobile, Twitter, Content Planning and Strategy, Influential marketing, Content marketing, Digital Marketing campaign. | 08 |
| III | Search Engine Optimization (SEO): Introduction to SEO, On-Page and Off-Page Optimization, Role of Keywords in SEO, Organic vs Non-Organic SEO, Blogging as marketing strategy, Types of Blogs. | 08 |
| IV | Web Analytics: Meaning, Purpose and process, Types and Tools for analytics — Google analytics, Audience analytics, Acquisition analytics, Behavior analytics Conversion analytics. | 08 |
| V | E-Commerce & Digital Trends E-Commerce: Introduction, fundamental concepts, and online payment gateways. Digital Innovation: Virtual reality, geo-location targeting, programmatic advertising, and privacy/security issues in digital marketing. | 08 |
Suggested Readings
- Rajan Gupta, Supriya Madan, "Digital Marketing", BPB Publication, 1st Edition, 2022.
- Seema Gupta, "Digital Marketing", McGraw Hill, 2nd Edition, 2018.
- Puneet Singh Bhatia, "Fundamentals of Digital Marketing", Pearson, 2nd Edition, 2020.
- Vandana Ahuja, "Digital Marketing", Oxford University Press, 8th Edition, 2019.
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