FREE
AKTU Apparel Marketing and Merchandising (BHT071) Syllabus PDF – B.Tech 4th Year
Apparel Marketing and Merchandising BHT071
All syllabus, notes, question bank & PYQ for this subject
Free
Download now
- English
- Semester 7
- 0 downloads
- 0 views
Official AKTU syllabus of Apparel Marketing and Merchandising (BHT071) for B.Tech 4th Year – 3 credits, L-T-P 3-0-0. Read the unit-wise course content, course outcomes, evaluation pattern and recommended books online, or download the PDF.
Syllabus — Apparel Marketing and Merchandising
Download PDFBHT071 · 3 credits · L-T-P 3-0-0
Course Objectives
- To acquaint the students about the concepts of Apparel Business.
- To define the concepts of Marketing for Apparel and Textile Products.
- To describe the concepts of merchandising, concepts and apparel product lines.
- To acquaint the students about the concepts of sourcing, strategy and best practice in apparel and textile businesses, supply chain.
- To know about the concepts of Export Documentation and Policies
| Unit | Topics | Lectures |
|---|---|---|
| I | Introduction to Apparel Business- International apparel business pattern, basic business concepts in Indian apparel export house, business operations in China and other south Asian countries. Business patterns for Indian apparel retail and home textiles. Understanding from concept board to finished product and its sequence. | 9 |
| II | Marketing for Apparel and Textile Products-Defining marketing, marketing mix the objectives of marketing department, market research, different types of markets, marketing strategies with respect to a product/brand, Indian apparel houses international marketing strategies and domestic marketing strategies, marketing models, B to B marketing, B to C marketing, direct marketing, digital marketing, E-Marketing. | 9 |
| III | Merchandising-Concepts of merchandising, concepts and apparel product lines, dimensions of product change, determination and development of product line and product range. Creative and technical design in garments and accessories, new product development and seasons of sale, costing, coordination and communication with the production house and export house. | 9 |
| IV | Sourcing-Understanding the basics of sourcing, sourcing strategy and best sourcing practice in apparel and textile businesses, supply chain and demand chain understanding, sourcing negotiations, global co-ordination in sourcing, materials management and quality in sourcing, quick response and supplier partnership insourcing, JIT technology. | 9 |
| V | Export Documentation and Policies-Government policies a guide lines for apparel export and domestic trade, tax structures and government incentives in apparel trade. Export documents and its purposes, banking activities, Letter of credit, logistics and shipping, foreign exchange regulation, export risk management and insurance. Export finance, Special economic zones. Goods & Services Tax. | 9 |
Outcomes Upon completion of this course, the student shall be able to apply
- The concepts of Apparel Business.
- The concepts of Marketing for Apparel and Textile Products.
- The concepts of merchandising, concepts and apparel product lines.
- The concepts of sourcing, strategy and best practice in apparel and textile businesses, supply chain.
- The concepts of Export Documentation and Policies.
Text Books
- Philip Kotler, Kevin Lane Keller, Abraham Koshy, and MithileshwarJha , “Marketing Management A South Asian Perspective”, Pearson Education, New Delhi, 2006
- Shivaramu S., "Export Marketing – A Practical Guide to Exporters”, Wheeler Publishing, Ohio, 1996.
- Grace I. Kunz, Ruth E. Glock, “Apparel Manufacturing: Sewn Product Analysis”, 4th Edition. Prentice Hall, 2004
Reference Books
- Elianstone,JeanAsamples,“FashionMerchandising”,McGrawHillBook Company, New York, 1985.
- RuthE.Glock,GraceI.Kunz”ApparelManufacturingSewnProductAnalysis” Fourth Edition, Pearson Prentice Hall, NJ, 2005.
- Warren. J. Keegan and Mark.C. Green, “Global Marketing”, Pearson Prentice Hall, New Delhi, 2005.
Ratings & Reviews
No reviews yet — share your experience with this item.