AKTU Agricultural Marketing Management (BAG074) Syllabus PDF – B.Tech 4th Year
Agricultural Marketing Management BAG074
All syllabus, notes, question bank & PYQ for this subject
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- Semester 7
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Syllabus — Agricultural Marketing Management
Download PDFBAG074 · 3 credits · L-T-P 3-0-0
Course Outcomes
Course Outcomes
| CO 1 | Understand the fundamentals of agricultural marketing, its role in economic development, market structures, and the formulation of effective marketing strategies. | K 1 |
| CO 2 | Analyze the agribusiness marketing environment, develop marketing mixes, segment and target markets, and comprehend consumer behavior and product management decisions. | K & K 2 4 |
| CO 3 | Evaluate the process of new product development, demand estimation, product life cycle, and pricing strategies specific to agribusiness. | K & K 2 5 |
| CO 4 | Explain logistics concepts, objectives, and activities, and assess factors influencing logistics management in the agricultural sector. | K 2 |
| CO 5 | Apply principles of promotional management, advertising, sales promotion, grading, standardization, and distribution management, including the roles of marketing agencies in agribusiness. | K & K 2 3 |
K - Remember, K - Understand, K - Apply, K - Analyze, K -Evaulate, K - Create
Course Content
Agricultural marketing, agricultural marketing and economic development, Agricultural market structure, components and dynamics of market structure, Marketing strategy, formulation of marketing strategy.
Agribusiness marketing environment, design of marketing mix, market segmentation and targeting, Determinants of consumer’s behavior, Product management, product management process and decisions New product development- significance and classification of new product, Stages and estimation of demand of new product, product life cycle, Pricing policies and practices for agribusiness - determinants of price, objectives of pricing policies and pricing methods Logistics- concepts, factors affecting logistics, objectives of logistics management, activities of logistics function order, processing, packaging, transport management inventory, warehousing etc.
Promotional management, advertising, planning and execution, Sales promotion, grading and standardization, Distribution management- storage & warehousing, transportation, Management for agricultural products, Marketing agencies/intermediaries, roles and functions of marketing agencies
Suggested Readings
- Acharya, S. S. and Agarwal, N.L.. 2004. Agricultural Marketing in India. 4th Ed. Oxford & IBH.
- Kohls, R. L & Uhl, J. N. 2005. Marketing of Agricultural Products. 9th Ed. Prentice Hall.
- Kotler, P. 2002. Marketing Management – Analysis, Planning, Implementation and Control. Pearson Edu.
- Krishnamacharyulu, C & Ramakrishan, L. 2002. Rural Marketing. Pearson Edu.
- Ramaswamy, V. S & Nanakumari, S. 2002. Marketing Management. 2nd Ed. Mac Millan India.
- Beri, G.C. Marketing Management, Tata McGraw Hill Publishing Company Ltd, New Delhi.
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